Set the ritual once. Then just dismiss the reminder.
Not a habit tracker.
A habit reminder.
Not for people starting habits. For people keeping them.
Today
Open less. Remember more.
Morning walk
reminder 7:00 AM
Read 10 pages
reminder 12:30 PM
Stretch for 5 min
reminder 6:00 PM
No phone after 10
reminder 10:00 PM
set once
ritual
dismiss
notification
return
tomorrow
Who It Is For
Not for everyone.
That is the point.
Most habit apps are for people trying to become disciplined. Habitual isn't.
It's for people who already know what they want to do. You don't need coaching, streaks, or a shame spiral. You just need something that remembers so you don't have to.
01
Not for starting from zero.
Habitual is for people who already know the rituals they want to keep. The app does not try to coach you into a new identity.
02
Not built on guilt.
Miss today. Return tomorrow. No spiral, no restart ceremony.
03
Not another system to manage.
Set the ritual once, let it repeat, and mostly just dismiss the reminder. The product should feel lighter than the habit itself.
What Early Users Say
Real people.
Real rituals.
“Habitual is the first app that doesn't make me feel bad for missing a day. It just shows up again the next morning.”
Alex M.
Freelance Designer
“I tried every habit tracker. They all felt like homework. This one sends a ping and gets out of the way.”
Jamie R.
Software Engineer
“Set up in 5 minutes. My morning walk and evening reading happen most days now. Not because of a streak. Because the reminder works.”
Sam L.
Product Manager
How It Works
Dead simple by design.
Because the app is not the ritual.
Habitual should not become one more thing to manage. You set it up once, and after that the day-to-day interaction is intentionally small.
Step 01
one setupSet the ritual.
Add the habit, pick when it repeats, write a note if you need one. Hard part done. After this, the app gets quiet.
Step 02
right timeGet the reminder.
At the right time, Habitual brings it back. One notification. No dashboard ceremony.
Step 03
low frictionDismiss and move on.
Do it, snooze it, skip it. The ritual doesn't disappear. It's there tomorrow.
Built to keep the habit alive.
Not to make you manage the app.
Most products in this category create more maintenance. Habitual is trying to do the opposite: less friction, less guilt, less surface area.
No streak theater.
Habitual doesn't turn consistency into a performance. Missing a day doesn't mean you failed. The ritual is still there tomorrow.
Notes stay free.
Why you do it matters as much as doing it. Keep notes on any habit — the why, the how, the version that actually works for you. Always free.
Mostly invisible.
The best habit app is one you barely have to open. Habitual lives in the background until the reminder fires. That's most of the relationship.
FAQ
Things you're
probably wondering.
If you have a question that isn't here, the free tier costs nothing. Try it and see.
- Is this just another habit app?
- No. Most habit apps track and judge. Habitual just reminds. No streaks, no dashboards to manage, no badges to earn. You set the ritual once and the app mostly stays out of your way.
- Will 5 free habits be enough?
- For most people, yes. Most people actively maintain 3 to 5 rituals. And if you outgrow it, Pro is $2 a month.
- What happens if I miss a day?
- Nothing. The habit is still there tomorrow. No streak broken, no badge lost, no prompt asking you to restart. The ritual is yours, not the app's.
- Does it send multiple notifications per habit?
- One notification per habit, at the time you set. No follow-up nags, no evening reminder that you forgot the morning one. One nudge, then silence.
- Will the price go up?
- Probably. We're in open beta and priced accordingly. Once we launch fully, pricing will reflect that. But whatever plan you sign up for today is your rate forever — monthly or lifetime.
- Why is lifetime only $29?
- Beta pricing. We'd rather have early users who believe in it than a bigger number on the page. Once we leave beta, this goes up. Pay once at today's price and you never pay again, no matter what we charge later.
- Is it a native app?
- It's a PWA. Install it from your browser on any device — no app store, no download, no update prompts. Works offline too.
Start free.
Lock in your price today.
We're in open beta. When we launch fully, pricing will change. Whatever you sign up for today is your rate forever — whether it's the monthly plan or the lifetime deal.
Start small. Keep the important rituals visible.
- +Up to 5 habits
- +Reliable reminders
- +Notes on every ritual
- +Skip or snooze without guilt
- +PWA install
For people with more rituals than the free tier can hold.
- +Unlimited rituals
- +Everything in Free
- +Priority support
- +Early access to features
Pay once at today's price. Yours forever — no matter what we charge later.
- +Unlimited rituals forever
- +Everything in Pro
- +No subscription, ever
- +Priority support
- +All future features
Open beta — whatever you pay today is your rate forever.
Ready
Keep the ritual.
Drop the guilt.
You already know the habits. Habitual just makes sure you remember them.